Product
Development

TLDR: WE GET YOUR PRODUCT
FROM CONCEPT TO SHELF

TLDR: WE GET YOUR PRODUCT FROM CONCEPT TO SHELF

We have extensive experience with making award winning liquid, both alcoholic and nonalcoholic, and we can support as much or as little as you require on your journey.

We have worked with everyone from start ups to global corporations, and understand the needs at both ends of the spectrum.

download the pdf

We have extensive experience with making award winning liquid, both alcoholic and nonalcoholic, and we can support as much or as little as you require on your journey.

We have worked with everyone from start ups to global corporations, and understand the needs at both ends of the spectrum.

download the pdf

“It was great to work with Crucible due to their honest, straightforward approach – they have a simple, get the job done approach and clearly are incredibly talented. It’s refreshing to get straight to the project at hand.”

Becky Davies, Director of Ten Locks

THE
PROCESS

"We found working with Crucible really easy due to the guidance and input on the brief - especially on the direction of the flavour variants that have not been created before."

Juan Carlos Maroto, Co-founder and CMO, Curius AG

CASE
STUDIES

SPIRIT

Pod

Pod is a truly individual, flavourful, modern vodka with sweet, vegetal pea notes, a touch of citrus, light savoury tones and a silky finish. We were briefed to create a spirit that would embody a flavour journey of ‘snapping a fresh sugar snap in half’ and had notes of ‘fresh, sweat pea, vegetal with a lift of freshness’.

SPIRIT

Silent Pool Black Juniper

The brief of the project was to create a Silent Pool gin expression that was the pinnacle of luxury at a specific price point. We paired the most luxurious ingredients with the black juniper picked in Bhutan on the slopes of the Himalayas, and created a unique liquid in the gin category.

NON-ALCOHOLIC MIXER

Match

For Match Tonics, we were briefed with the creation of four different tonic waters that aimed at innovating the category through their ability to hold as a standalone drinks, as well as mixers in various recipes beyond the classics.

CBD SOFT DRINK

Intune

Award winning, refreshing, lightly sparkling fruity and botanical CBD drinks. We initially developed three original variants: Grapefruit & Mint, Elderflower & Hops, Pomegranate & Ginger, which were later joined by the Intune CBD mixers: Ginger & Lime, Lemon & Yuzu, Tonic & Orange.

SPIRIT

Pod

Pod is a truly individual, flavourful, modern vodka with sweet, vegetal pea notes, a touch of citrus, light savoury tones and a silky finish. We were briefed to create a spirit that would embody a flavour journey of ‘snapping a fresh sugar snap in half’ and had notes of ‘fresh, sweat pea, vegetal with a lift of freshness’.

SPIRIT

Silent Pool Black Juniper

The brief of the project was to create a Silent Pool gin expression that was the pinnacle of luxury at a specific price point. We paired the most luxurious ingredients with the black juniper picked in Bhutan on the slopes of the Himalayas, and created a unique liquid in the gin category.

"It was great working with Crucible thanks to their general approach to the project that, considering its initial brief, some could find daunting."

James Shelbourne, Founder, Silent Pool Gin

NON-ALCOHOLIC MIXER

Match

For Match Tonics, we were briefed with the creation of four different tonic waters that aimed at innovating the category through their ability to hold as a standalone drinks, as well as mixers in various recipes beyond the classics.

CBD SOFT DRINK

Intune

Award winning, refreshing, lightly sparkling fruity and botanical CBD drinks. We initially developed three original variants: Grapefruit & Mint, Elderflower & Hops, Pomegranate & Ginger, which were later joined by the Intune CBD mixers: Ginger & Lime, Lemon & Yuzu, Tonic & Orange.