Brand
Engagement
TLDR: WE SPEAK ‘BARTENDER’
We’ve worked in bars and we work with bartenders. We have extensive experience in the development of brand engagement strategies and programs. Whether you’re an up and coming brand or an established drinks corporation, we can offer bespoke and cost-effective solutions that fit into your brand identity.
We’ve worked in bars and we work with bartenders. We have extensive experience in the development of brand engagement strategies and programs. Whether you’re an up and coming brand or an established drinks corporation, we can offer bespoke and cost-effective solutions that fit into your brand identity.
"It was an absolute pleasure to work with Crucible. Stu and the team are super professional and always deliver to the highest level."
Florian Beuren, UK Brand Ambassador, Jagermeister
CASE
STUDIES
Meister Hunter 2023
As we have previously worked with Jagermeister on their Meister Hunter 2019 final, we were approached by the team to support them again in 2023. We developed the concept for the final, which focused on the sensory experiences as well as the taste. As part of the 2 challenges, the finalists had to design and later paint their own drinking vessel & also create their own soundscape to accompany their presentation.
Oxley
Education
We were approached by the brand to create a gin training program, which focused on the scientific aspects of the vacuum gin distillation process unique to Oxley. The program focused on in-depth research around the behaviours of different flavour components throughout the process, and the key production differences between Oxley and competitors. Despite the scientific roots of the training program, it was developed in an easily digestible and understandable way, which would allow bartenders a deeper understanding of the brand.
Botanist
Gin
The brand approached us for support on a carbonation project, which was aimed at increasing volume, while spreading brand awareness and inspiring bartenders to create new flavour combinations to pair with Botanist Gin. For each venue involved, we sourced & installed a full cocktail carbonation rig and developed bespoke cordials to pair with Botanist Gin - the resulting highball was then listed on the menu, which allowed bartenders to serve Botanist Gin cocktails quickly and efficiently.
Meister Hunter 2023
As we have previously worked with Jagermeister on their Meister Hunter 2019 final, we were approached by the team to support them again in 2023. We developed the concept for the final, which focused on the sensory experiences as well as the taste. As part of the 2 challenges, the finalists had to design and later paint their own drinking vessel & also create their own soundscape to accompany their presentation.
Oxley
Education
We were approached by the brand to create a gin training program, which focused on the scientific aspects of the vacuum gin distillation process unique to Oxley. The program focused on in-depth research around the behaviours of different flavour components throughout the process, and the key production differences between Oxley and competitors. Despite the scientific roots of the training program, it was developed in an easily digestible and understandable way, which would allow bartenders a deeper understanding of the brand.
Botanist
Gin
The brand approached us for support on a carbonation project, which was aimed at increasing volume, while spreading brand awareness and inspiring bartenders to create new flavour combinations to pair with Botanist Gin. For each venue involved, we sourced & installed a full cocktail carbonation rig and developed bespoke cordials to pair with Botanist Gin - the resulting highball was then listed on the menu, which allowed bartenders to serve Botanist Gin cocktails quickly and efficiently.
"Working with Stu and Crucible is perfect for anyone that can’t quite get the idea in their head into practice. They have an uncanny knack for being able to finish your sentences and understand what it is you are looking for."
Charlie Graham, London Sales Manager, Remy-Cointreau
